11. What Is Diverse Link Profile: Build These 30 Types Of Links To Drive Your Organic Traffic
In this post, I share with you 30 ideas of links to build to improve your rankings. Most of them are really easy to build - and you could do it even today. Let's dive in? :)
In my new LinkedIn post, I shared with you an outlook on what a backlink profile is and why it’s essential to focus on building a strong one than just disperse your attention on building a pile of random citations.
To sum it up:
Backlink profile is a total collection of all the links that point to your website.
A good backlink profile includes high-quality, niche-relevant, no-spammy links from trusted domains.
A bad backlink profile consists of non-relevant, toxic links and rarely, it could have some high-quality citations, but they don’t play a significant role.
In this post, I’ll share the list of 30 links you can build to improve your website’s backlink profile.
Save the list and tick the boxes!
1. Internal links
They are the easiest to build because it’s a navigation users can use to ‘travel’ from page to page on your website.
2. Social Media Profile Links
It won’t have trouble to build them as well - choose the social media platforms, start posting regularly, collaborate with influencers and communicate with your target audience.
3. Links From LinkedIn Company Directory
You have a company? Ensure other users can find it on LinkedIn - easily add it to the directory.
4. Google My Business Link
Add your link to Google listing - and users can see all the essential information about your product/service even before they directly go to your website.
5. Resource Guide
Create a list of resources or ideas people in your industry would find helpful so that they could link to you as a source.
6. Infographic Links
I don’t use this one much, but infographics are an excellent approach to attract more audience to your website.
7. Links From Q&A Sites
Go to Quora → find Qs about your industry → answer them and put a link to your article that has the more comprehensive answer to the query.
8. Forum Links
Find local groups and communities (Reddit) and write an extensive comment featuring a link to your webpage.
9. Authority Links
This type of link must be a #1 priority in the robust and diverse backlink profile. Simply put, it’s a link that leads to your website and is placed into a relevant article on the high-authority website.
10. Newsletter Links
If you have a newsletter or an opportunity to be featured in an industry-related one - it would be beneficial for your backlink profile.
11. Links From Videos
If it’s a video placed on YouTube - leave your links in the description so more people can find your website.
12. Links From Reviews
Ask influencers in your niche to try your product/service and write a review and mention the link to your site.
13. Interview Link
Conduct an interview and make sure that your interviewee got the link, so they will likely share it on social and extend your reach.
14. Round-Up
Hold a round-up with experts in your industry - they'll likely share the link on their sources.
15. Give an Interview
Search for interview opportunities on social media posts from people in your network and give an interview yourself.
16. HARO
Answer reporters’ questions on the HARO platform and get mentioned in big publications.
17. Editorial Links
An editorial link is a link that results from a site having valuable content. An editorial link is not paid for, as is the case with acquired links.
18. Links From Local News Sites
It would be a perfect way to reach your target audience if you have a local business.
19. Guest Blogging Links
No need to explain to you - find an industry blog and pitch a solid, well-written post.
20. How-to Guide Links
Is there a topic you spent lots of time researching? Write a comprehensive guide about it and share it for free.
21. Outreach Links
My favorite strategy: create a list of link opportunities → create a template of outreach email → send 5/10/15 letters weekly → earn links.
22. Links From Podcasts
Pitch to be a guest on industry podcasts (or start your own podcast about your industry).
23. Links to News
Set a Google notification to email you when industry news trends and write a post about it. Be fast and ride the wave of trending topics.
24. Create a Template
Create a template people in your industry would share. For the link-building niche, they’d be outreach email templates - you can check my templates here.
25. Webinar Links
Do you or your colleagues host a webinar? That’s a perfect chance to get a link:)
26. Case Study Link
Did you provide other companies with services? Tell about it and most probably, they will share your article.
27. Competitor’s Links
Analyse competitors’ links with Ahrefs, collect them into one file and target those sites through manual outreach.
28. Links From Wiki Sites
Find a Wiki-website related to your industry and contribute. Publishing industry-related research there and attract new audiences.
29. Graphic Links
Anytime your logo shows up online, ask for it to be a clickable pic with a link to your site.
30. Links From Complementary Businesses
Complementary businesses could have a similar target audience but don’t directly compete with you. Try to earn new links by exchanging guest posts.
Hope you found fresh ideas to build from scratch or complete your backlink profile.
Keep balance and remember to prioritize links from authority websites with high domains and Google’s trust.
See you in the next post!